The Ranch.

The Ranch is a small riding school in Howell, New Jersey. Visitors enjoy the personal attention that is the center’s trademark; they feel special and noticed, like they’re not just another rider.

The Task:

Design a website that exudes the calm, security, and personal touch of this unique riding school. Prompt viewers to book a session, confident that The Ranch will meet their needs in a professional yet caring way.

The Work

Performed competitive market analysis

Researched the industry and explored similar sites

Created mood board to gauge design style

Determined which colors and fonts match the brand

Built the site in wordpress with HTML and CSS

Used lightweight and fast-loading coding language

Planned site architecture

drafted an intuitive, easy layout

Presented several design wireframes

sketched basic designs for the client to choose from

Set up website hosting

sorted the technical stuff, so the clients don’t run into problems later

Platforms Used:

css logo
html5 logo


Working closely with the client, we settled on the vibe they wanted and brought it to life with distinctive design. The rustic tones let viewers know that they can expect a serene experience in a natural and calm setting. Putting in real pictures of the horses on the farm, along with their names, added a sweet, personal touch.

Client Review

I was delighted with the website Chani Freedman built for me. She was able to understand my business needs and vision and designed a beautiful WordPress website. She used a couple of innovative features that enhanced my website, and worked efficiently and in a timely manner. I was especially happy with the way she was very responsive and the effort she took to make the website just what I wanted.


Aryeh Petegorsky, CEO, The Ranch