The Ranch.
The Ranch is a small riding school in Howell, New Jersey. Visitors enjoy the personal attention that is the center’s trademark; they feel special and noticed, like they’re not just another rider.
The Task:
Design a website that exudes the calm, security, and personal touch of this unique riding school. Prompt viewers to book a session, confident that The Ranch will meet their needs in a professional yet caring way.
The Work
Performed competitive market analysis
Researched the industry and explored similar sites
Created mood board to gauge design style
Determined which colors and fonts match the brand
Built the site in wordpress with HTML and CSS
Used lightweight and fast-loading coding language
Planned site architecture
drafted an intuitive, easy layout
Presented several design wireframes
sketched basic designs for the client to choose from
Set up website hosting
sorted the technical stuff, so the clients don’t run into problems later
Mindmap
Wireframe
Moodboard
Hand Wireframe
Hand Wireframe
Wireframes
Platforms Used:
Overview
Working closely with the client, we settled on the vibe they wanted and brought it to life with distinctive design. The rustic tones let viewers know that they can expect a serene experience in a natural and calm setting. Putting in real pictures of the horses on the farm, along with their names, added a sweet, personal touch.
Client Review
I was delighted with the website Chani Freedman built for me. She was able to understand my business needs and vision and designed a beautiful WordPress website. She used a couple of innovative features that enhanced my website, and worked efficiently and in a timely manner. I was especially happy with the way she was very responsive and the effort she took to make the website just what I wanted.
Aryeh Petegorsky, CEO, The Ranch