Kinyan Shmita
Kinyan Shmita gives American Jews the opportunity to fulfill the mitzvah of shmita. The organization’s target audience is Orthodox males who have no way of finding farmers and purchasing land from them, and want a process that is legally and halachically binding.
The Task:
Design and build a website that inspires a sense of trust, while highlighting Kinyan Shmita’s unique selling point: they are the only organization that sells trees, not land — and not just any tree, but the esrog tree, which has special significance as part of the arba minim.
The Work
Performed competitive market analysis
Researched the industry and explored similar sites
Engineered site map with a copywriter
Planned an intuitive layout that took copy and UX into account
Presented several design wireframes
Sketched basic designs for the client to choose from
Built the site in wordpress with HTML and CSS
Used lightweight and fast-loading build
Assisted with payment gateways and merchant plans
Integrated payment solutions with the site
Registered domain names and email accounts
Sorted the technical stuff, so the clients don’t run into problems later
Set up website hosting
Took care of getting the site up and running
Recorded Editing Tutorials
The client has all the tools to make basic edits on their site.
Mind Map
Flow
Wireframe
User Persona
Hand Wireframes
Logo
Style Guide
Platforms Used:
Overview
This was an intensive piece of work; it’s an e-commerce site, and includes content in two languages. The work was complex, but enjoyable — and the end result made us all proud. In tandem with the copywriter, I created an authoritative and reliable vibe, so customers know they’re getting a legally and halachically vetted product.
Client Review
Yanki Schneider, Founder