Century Freedom

Century Freedom is a Miami-based eldercare agency that differs from the typical home care model. They provide aides to help independent older people with light tasks, or to provide companionship. Their typical client doesn’t need full-time care, just some assistance with daily tasks like cooking, shopping, or cleaning.

The Task:

Create a website that speaks to the target audience — or their family who may not be living nearby. Visitors should walk away feeling that this is a warm agency that is a perfect fit for their loved one. It should leave elderly people with the sense that they will be well taken care of, without losing their dignity.

The Work

Created mood board to gauge design style

Determined which colors and fonts match the brand

Engineered layouts with a copywriter

planned an intuitive layout that took copy and UX into account

Presented several design wireframes

sketched basic designs for the client to choose from

Built the site in wordpress with HTML and CSS

Used lightweight and fast-loading web build

Registered domain names and email accounts

sorted the technical stuff, so the clients don’t run into problems later

Set up website hosting

took care of getting the site up and running

Recorded Editing Tutorials

The client has all the tools to make basic edits on their site.

Platforms Used:

Overview

I used blue coloring to bring out the relaxation of the Miami lifestyle, creating a calming vibe. Relevant character images show that this is geared for ‘young-older’ people, although the text is large to accommodate vision difficulties in the target audience. Visitors leave the site confident that they can rely on Century Freedom for their loved ones’ care.

Client Review

We envisioned a site that was simple to use, yet striking. Chani worked her magic to bring our ideas to life so we got our perfect site. Working with Chani is a great experience — she communicates effectively, and I would recommend her without a doubt.

Yossi Zweig, Century Freedom

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