Century Freedom is a Miami-based eldercare agency that differs from the typical home care model. They provide aides to help independent older people with light tasks, or to provide companionship. Their typical client doesn’t need full-time care, just some assistance with daily tasks like cooking, shopping, or cleaning.
Create a website that speaks to the target audience — or their family who may not be living nearby. Visitors should walk away feeling that this is a warm agency that is a perfect fit for their loved one. It should leave elderly people with the sense that they will be well taken care of, without losing their dignity.
Created mood board to gauge design style
Determined which colors and fonts match the brand
Engineered layouts with a copywriter
Presented several design wireframes
Built the site in wordpress with HTML and CSS
Used lightweight and fast-loading web build
Registered domain names and email accounts
Set up website hosting
took care of getting the site up and running
Recorded Editing Tutorials
I used blue coloring to bring out the relaxation of the Miami lifestyle, creating a calming vibe. Relevant character images show that this is geared for ‘young-older’ people, although the text is large to accommodate vision difficulties in the target audience. Visitors leave the site confident that they can rely on Century Freedom for their loved ones’ care.
We envisioned a site that was simple to use, yet striking. Chani worked her magic to bring our ideas to life so we got our perfect site. Working with Chani is a great experience — she communicates effectively, and I would recommend her without a doubt.
Yossi Zweig, Century Freedom